Hi everyone! Recently, Sizzix dramatically dropped their retail pricing on the Eclips electronic machine. Our everyday MAP price was $399. Now you can purchase the machine at the new MAP price of $229.99. We are now doing a presale on the machine at $229.99 plus tax. You can place your order at the store. We are also doing a presale on all the cartridges to match the new MAP pricing. The new prices only applies to the presale. No adjustments on prior purchases.